Air Up Pepsi Deal: Britney Spears has found a company that is sweet and syrupy enough to be her Pepsi Cola corporate sponsor. The soft drink manufacturer said the 19-year-old singer’s contract was his highest and most far-reaching arrangement with an entertainer ever. While terms were not disclosed, the deal is likely to rank with the $100 million deal announced by golfer Tiger Woods with Nike and the $40 million deal with Reebok by tennis star Venus Williams.
The hundreds gathered in Pepsi central, Purchase, New York, told Spears that it was “all my heroes.” following them. Spears was laughing and could have a Pepsi in hand.
Ray Chartres, M.C. Hammer, Aretha Franklin and Michael Jackson are among other soda-hackers who attracted attention to the sponsorship of a 1984 advertisement video that captured fire in his hair.
Many forgot that Spears’ pop-singing hero, Madonna, was once paid 5 million dollars for using her song “Like a Prayer” The single once went out, but Madonna debuted her own controversial song video on the next day, and Pepsi chose never to play the song again.